Vaughn Pourchot

Vaughn Pourchot
Vaughn is the CEO of VTR second, and a loving husband/father first. He took control of VTR in 2016 when he saw a platform and associated content that was not being utilized to it’s full potential. He has always had a passion for learning and wanted to provide the masses a low cost means to study the building blocks of running a business. VTR was born from this passion. Seeing that only MBA programs offered the knowledge that everyone deserves to know, he took an online MBA program and put a team in place that could scale down the courses in to bite-size chunks that everyone could afford to pursue. Thanks to a dedicated team VTR continues to grow and hopes to one day be the go to for Continuing Education needs.

Recent Posts

The Stress of Meeting CE Requirements

Posted by Vaughn Pourchot on 11/14/19 9:00 AM

I remember my first run-in with the beast known as continuing education requirements. It still feels like yesterday, albeit the experience lasted several years. I wasn’t too far into my career before I realized that, if I was going to compete in the job market, I was going to need something to help set me apart from my peers. 

Read More

Topics: continuing education

Top 5 Benefits of Continuing Education

Posted by Vaughn Pourchot on 11/7/19 9:00 AM

As a professional in any field, maintaining and enhancing your knowledge and skills are both benefits of continuing education. Of the countless gains, here are what VTR believes are the top five:

Read More

Topics: continuing education, education, learning

Top 3 Options for Earning CE

Posted by Vaughn Pourchot on 10/31/19 9:00 AM

These days, there are many ways out there to obtain continuing education credits. Obviously, some are good and others are not so good. Let’s go over the options that are predominantly available to you and see how we can work them into your daily schedule:

Read More

Topics: continuing education

E-Marketing: Paid Search

Posted by Vaughn Pourchot on 7/2/19 1:02 PM

Is E-Marketing Necessary?

The short answer is...Absolutely. The real beauty of online marketing lies in the precision targeting of your key demographics. Alternative marketing mediums such as television, radio, and print are largely inefficient relative to

Read More

Topics: marketing, online marketing

E-Marketing: Clicks vs. Close

Posted by Vaughn Pourchot on 6/18/19 10:00 AM

Most companies don’t have to venture very far into the e-commerce world before they come face-to-face with data overload. It’s a slow progression deeper and deeper into rabbit holes of data. For every question you manage to answer, you create ten more in the process. With so many pieces of data to gather, where do you even begin? This is where marketing metrics come in. If you are new to the game, a good place to start is looking at your overall business goals, and breaking them down into manageable metrics.

Read More

Topics: marketing, online education, online marketing

34 Online Marketing Terms You Need to Know

Posted by Vaughn Pourchot on 6/4/19 9:00 AM
  1. ABOVE THE FOLD – This is the most important part of every webpage because it is the part of the page you see immediately when it is loaded without having to scroll down or over. The content visible will vary depending on the device and screen size being used to view the page (i.e. mobile, tablet, desktop monitor) so always make sure to test new landing pages for all potential scenarios.
Read More

Topics: marketing, online marketing

661,026 People Migrated Away from California in 2017

Posted by Vaughn Pourchot on 5/21/19 10:00 AM

We don’t talk about state-to-state migration enough and the catalysts that provoke it. The paradigm states must adhere to is remarkably complex but therein lies the beauty. Every state is its own business when you think about it. Their primary objective is to attract people to move there because the more people you have, the more business development you can expect and thus the more growth your economy can enjoy. The ongoing and never-ending competition between states is fascinating. Just because your state has beautiful mountains or ocean views doesn’t mean people are just going to flock there. Most people would love to live in a beautiful place, but our survival is paramount which means beautiful views doesn’t translate to food on the table. Let’s explore some of the caveats to grooming a successful state-based economy.

Read More

Topics: Business, change, economics

Employees are Brand Ambassadors Too

Posted by Vaughn Pourchot on 5/7/19 9:00 AM

You may be surprised by this, but the best marketing and advertising resources every company has bountiful access to are right under their nose: the employees. Let’s remember that one of the primary objectives of successful marketing is to get people talking about your brand. Who better to have out there talking about your brand than the people that are turning what was once a dream into a reality? Turning your employees into brand ambassadors is

Read More

Topics: Business Talk, advertising

43% of American Employees Work Remotely

Posted by Vaughn Pourchot on 4/30/19 9:00 AM

Today the information age has ushered in a new employee management style that must be embraced. Working remotely is no longer a way to reward performance or responsibility that the sales department would shoulder. Thanks to the ease of creating virtual work environments, the need for a centralized office space is

Read More

Topics: Business Talk, Flexible Work, Work Schedules

2019's Perfect Office Layout

Posted by Vaughn Pourchot on 4/23/19 9:00 AM

Everyone knows that the way to layout an assembly line in a manufacturing plant will have a direct impact on your bottom line. The key is optimizing the process which can simply translate to reducing the number of steps or movements a worker must make to accomplish their portion of the assembly process. This same philosophy can and should also be implemented on the

Read More

Topics: Business Talk, productivity, small teams

Subscribe