How would you like to be the hero of your office? Well, pull up a chair. Technology is such a vital part of the modern HR department. Larger companies often have custom designed solutions for a lot of their processes, but smaller and medium-sized companies have to work a little harder to automate processes and work efficiently.

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Is E-Marketing Necessary?

The short answer is...Absolutely. The real beauty of online marketing lies in the precision targeting of your key demographics. Alternative marketing mediums such as television, radio, and print are largely inefficient relative to

Most companies don’t have to venture very far into the e-commerce world before they come face-to-face with data overload. It’s a slow progression deeper and deeper into rabbit holes of data. For every question you manage to answer, you create ten more in the process. With so many pieces of data to gather, where do you even begin? This is where marketing metrics come in. If you are new to the game, a good place to start is looking at your overall business goals, and breaking them down into manageable metrics.

1. ABOVE THE FOLD – This is the most important part of every webpage because it is the part of the page you see immediately when it is loaded without having to scroll down or over. The content visible will vary depending on the device and screen size being used to view the page (i.e. mobile, tablet, desktop monitor) so always make sure to test new landing pages for all potential scenarios.

We don’t talk about state-to-state migration enough and the catalysts that provoke it. The paradigm states must adhere to is remarkably complex but therein lies the beauty. Every state is its own business when you think about it. Their primary objective is to attract people to move there because the more people you have, the more business development you can expect and thus the more growth your economy can enjoy. The ongoing and never-ending competition between states is fascinating. Just because your state has beautiful mountains or ocean views doesn’t mean people are just going to flock there. Most people would love to live in a beautiful place, but our survival is paramount which means beautiful views doesn’t translate to food on the table. Let’s explore some of the caveats to grooming a successful state-based economy.

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You may be surprised by this, but the best marketing and advertising resources every company has bountiful access to are right under their nose: the employees. Let’s remember that one of the primary objectives of successful marketing is to get people talking about your brand. Who better to have out there talking about your brand than the people that are turning what was once a dream into a reality? Turning your employees into brand ambassadors is

Today the information age has ushered in a new employee management style that must be embraced. Working remotely is no longer a way to reward performance or responsibility that the sales department would shoulder. Thanks to the ease of creating virtual work environments, the need for a centralized office space is

Everyone knows that the way to layout an assembly line in a manufacturing plant will have a direct impact on your bottom line. The key is optimizing the process which can simply translate to reducing the number of steps or movements a worker must make to accomplish their portion of the assembly process. This same philosophy can and should also be implemented on the