34 Online Marketing Terms You Need to Know

Posted by Vaughn Pourchot on 6/4/19 9:00 AM

1. ABOVE THE FOLD – This is the most important part of every webpage because it is the part of the page you see immediately when it is loaded without having to scroll down or over. The content visible will vary depending on the device and screen size being used to view the page (i.e. mobile, tablet, desktop monitor) so always make sure to test new landing pages for all potential scenarios. It is common to pay a premium when advertising in this region since the ad is guaranteed to be seen by all visitors.

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Topics: marketing, online marketing

661,026 People Migrated Away from California in 2017

Posted by Vaughn Pourchot on 5/21/19 10:00 AM

We don’t talk about state-to-state migration enough and the catalysts that provoke it. The paradigm states must adhere to is remarkably complex but therein lies the beauty. Every state is its own business when you think about it. Their primary objective is to attract people to move there because the more people you have, the more business development you can expect and thus the more growth your economy can enjoy. The ongoing and never-ending competition between states is fascinating. Just because your state has beautiful mountains or ocean views doesn’t mean people are just going to flock there. Most people would love to live in a beautiful place, but our survival is paramount which means beautiful views doesn’t translate to food on the table. Let’s explore some of the caveats to grooming a successful state-based economy.

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Topics: Business, change, economics

Free Credits, New Products and More from VTR!

Posted by Haley Likens on 5/14/19 9:00 AM

The VTR team has been hard at work creating a better experience for you! We just made earning CE even easier by allowing you to...

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Employees are Brand Ambassadors Too

Posted by Vaughn Pourchot on 5/7/19 9:00 AM

You may be surprised by this, but the best marketing and advertising resources every company has bountiful access to are right under their nose: the employees. Let’s remember that one of the primary objectives of successful marketing is to get people talking about your brand. Who better to have out there talking about your brand than the people that are turning what was once a dream into a reality? Turning your employees into brand ambassadors is

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Topics: Business Talk, advertising

43% of American Employees Work Remotely

Posted by Vaughn Pourchot on 4/30/19 9:00 AM

Today the information age has ushered in a new employee management style that must be embraced. Working remotely is no longer a way to reward performance or responsibility that the sales department would shoulder. Thanks to the ease of creating virtual work environments, the need for a centralized office space is

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Topics: Business Talk, Flexible Work, Work Schedules

2019's Perfect Office Layout

Posted by Vaughn Pourchot on 4/23/19 9:00 AM

Everyone knows that the way to layout an assembly line in a manufacturing plant will have a direct impact on your bottom line. The key is optimizing the process which can simply translate to reducing the number of steps or movements a worker must make to accomplish their portion of the assembly process. This same philosophy can and should also be implemented on the

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Topics: Business Talk, productivity, small teams

Unlimited PTO? Good Luck

Posted by Vaughn Pourchot on 4/16/19 9:00 AM

There are few things more difficult for small businesses to handle than being held to the standards of industry giants. All too often I find myself having to defend small businesses when the armchair critics come out to berate businesses that don’t do as the self-righteous

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Topics: paid time off

Advertising: Start Small

Posted by Vaughn Pourchot on 4/9/19 9:00 AM

I recently watched the Netflix Original Documentary Fyre: The Greatest Party That Never Happened which chronicled the demise of Billy McFarland. The film focused on the failed venture heard around the world, Fyre Festival, and it's an attempt to be a music festival that would rival Coachella. In the end, it

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Topics: advertising

Establish a Corporate Structure First

Posted by Vaughn Pourchot on 4/2/19 9:00 AM

When you’re a small business with a staff of fewer than ten people, you are much more analogous to a conventional definition of a ‘Team’ than a company with a staff of over 100. With regard to the former, you know the person you can rely on when it comes to performing a specific task, much like

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Topics: Business, small teams

Startup Product Love-Affair

Posted by Vaughn Pourchot on 3/26/19 9:00 AM

Have you ever fantasized about creating something? Maybe it was a vintage car restoration, re-creating a beautiful sunset in watercolors or even cooking a delicious feast. More often than not, the final product doesn’t do the fantasy justice. What defines us as individuals is how we

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Topics: Business

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