When you consider marketing automation, it's easy to think about how far the world of marketing has evolved over the last century. We could even go back 1,000 years if we wanted but we're going to focus on the last 100 years since it encompasses the advent of radios, television, computers and Artificial Intelligence/Machine Learning.
The Shift Toward "Remote"
With the sudden coronavirus outbreak in the United States, there's a relatively decent chance your employer has already shifted to a work-from-home paradigm, at least for positions where the tasks are majoritively online or easy to complete while away from the workplace. This is especially true for business professionals, since that type of work seems uniquely suited for remote operations. Even if your company hasn't opted to make that sort of transition yet (43% of American employees worked remotely even before the pandemic), there are plenty of organizations which have altered their plans in a precautionary attempt to keep their employees safe and healthy. A few well-known names include General Motors, Google and Microsoft -- even the federal government is allowing greater opportunity for teleworking. That said, there are pros and cons to flexible work.
Climax or Turning Point
Referenced above are the standard five key components to a story plot. Pretty simple when you think about it. This is the framework for virtually every movie or book you've seen or read.
One could argue that stories are the greatest gift to mankind.
Most companies don’t have to venture very far into the e-commerce world before they come face-to-face with data overload. It’s a slow progression deeper and deeper into rabbit holes of data. For every question you manage to answer, you create ten more in the process. With so many pieces of data to gather, where do you even begin? This is where marketing metrics come in. If you are new to the game, a good place to start is looking at your overall business goals, and breaking them down into manageable metrics.
The Evolution of Learning
The way we, as humans, learn seems constantly in flux. Not long ago, it was common for schoolrooms to host kindergartners through twelfth-graders alike. Even in the 1950s, there existed singular schoolrooms for children of all ages.
More recently, children grew up with different teachers each year, and if you had a background similar to myself, you might have been in a different building for each grade as well. But even now, the evolution of technology has spurred a simultaneous shift in the educational process, and learning looks quite different than it did even two decades ago.
Finding Your Passion
Let's face it - we've all been there before, enjoying our time hanging out with a group of well-respected peers and then the conversation goes off on a tangent about a topic we know nothing about. In just a matter of seconds you go from being a vital part of the dialogue to a wallflower because the new topic is foreign. You hope the conversation will circle back to what got you off topic, so you can continue to be a part of it. Unfortunately, the new topic has everyone completely and utterly absorbed.
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