You may be surprised by this, but the best marketing and advertising resources every company has bountiful access to are right under their nose: the employees. Let’s remember that one of the primary objectives of successful marketing is to get people talking about your brand. Who better to have out there talking about your brand than the people that are turning what was once a dream into a reality? Turning your employees into brand ambassadors is
Today the information age has ushered in a new employee management style that must be embraced. Working remotely is no longer a way to reward performance or responsibility that the sales department would shoulder. Thanks to the ease of creating virtual work environments, the need for a centralized office space is
Everyone knows that the way to layout an assembly line in a manufacturing plant will have a direct impact on your bottom line. The key is optimizing the process which can simply translate to reducing the number of steps or movements a worker must make to accomplish their portion of the assembly process. This same philosophy can and should also be implemented on the
Work Life - Greatest Source of Stress
Surprise, surprise - as if you hadn't already guessed. According to Steve L. Sauter of the Nation Institute for Occupational Safety and Health, the workplace has become the single greatest source of stress. This is exactly what a healthy work life balance can alleviate if executed correctly.
As society entered the Information Age, everyone seemingly became an 'Armchair Politician' and began discussing politics at work. "You have enemies? Good. That means you've stood up for something, sometime in your life." The great Winston Churchill once said this to a journalist, as the story goes. I've always admired this quote and thought it introduced a great principal to live by - stand up for what you believe in. Little did I realize what this motto could snowball into.
When I started writing about working moms, I was trying to write about what makes a mom-friendly workplace. I soon found that I had something more to explain before I could write that blog, which will have to come another day. First, I need to tell you a story.
By far, the most underrated element of every business has to be managing payroll. I use the term, "underrated," because I feel like most entrepreneurs, myself included, expect running payroll to be the least of their worries when they are gearing up to go into business for themselves.
Having customer focus is giving them the attention they feel they deserve. In a past blog, I mentioned my love for philosophy and, undoubtedly, one of the concepts I’ve latched onto is that of via media: the middle way. Aristotle, the ancient Greek thinker, emphasized this concept in the realm of ethics, theorizing that the Good is found in the middle, avoiding the extremes of excess and deficiency.