Marketing Automation vs. Traditional Marketing

Posted by Vaughn Pourchot on 3/26/20 9:00 AM

 

When you consider marketing automation, it's easy to think about how far the world of marketing has evolved over the last century. We could even go back 1,000 years if we wanted but we're going to focus on the last 100 years since it encompasses the advent of radios, television, computers and Artificial Intelligence/Machine Learning.

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Topics: AICPA, APA, Artificial Intelligence, ASAE, HRCI, marketing, online education, online marketing, SHRM, technology

Buyer's Remorse: Everyone has a story

Posted by Vaughn Pourchot on 3/19/20 9:00 AM

Regretful Purchases

Who doesn't have a story they continue to tell about a regretful purchase? We are used to hearing people reference 'Buyer's Remorse' when speaking about large purchases along the lines of homes and cars. However, this concept can apply to any purchase, all the way down to a $10 trinket. 

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Topics: AICPA, APA, ASAE, buyer beware, buyer's remorse, CPA, earbuds, headphones, HRCI, refund, SHRM, technology

Payroll: The Lifeline of Every Business

Posted by Vaughn Pourchot on 3/5/20 9:00 AM

 

By far, the most underrated element of every business has to be managing payroll. I use the term, "underrated," because I feel like most entrepreneurs, myself included, expect running payroll to be the least of their worries when they are gearing up to go into business for themselves.

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Topics: APA, ASAE, Business, Business Talk, HR, HRCI, payroll, SHRM

Customer Focus Vs. Corporate Arrogance

Posted by Braden Norwood on 2/27/20 9:00 AM

 

Having customer focus is giving them the attention they feel they deserve. In a past blog, I mentioned my love for philosophy and, undoubtedly, one of the concepts I’ve latched onto is that of via media: the middle way. Aristotle, the ancient Greek thinker, emphasized this concept in the realm of ethics, theorizing that the Good is found in the middle, avoiding the extremes of excess and deficiency

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Topics: APA, ASAE, Business, Business Talk, Ethics, HRCI, SHRM

Why Vacation is Important

Posted by Caitlyn Norwood on 11/27/18 9:00 AM

 

It's easy to forget why vacation is important. You've come to the end of the year and have worked hard to make a living. You were a faithful employee, giving your time in and out of office hours. When someone needed off, you covered for them. When you needed a break, you pushed through to show your commitment to your team. To top it all off, you donated over $500 back to your employer.

What if I told you this scenario was true for 52% of Americans? 

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Topics: AICPA, APA, ASAE, happiness, HRCI, SHRM, vacation, paid time off

Why Find a Work Life Balance?

Posted by Vaughn Pourchot on 11/20/18 10:00 AM

Work Life - Greatest Source of Stress

Surprise, surprise - as if you hadn't already guessed. According to Steve L. Sauter of the Nation Institute for Occupational Safety and Health, the workplace has become the single greatest source of stress. This is exactly what a healthy work life balance can alleviate if executed correctly. 

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Topics: AICPA, APA, ASAE, Business, Business Talk, happiness, HRCI, personal health, SHRM, Work Schedules, efficiency

Political Divides in the Workplace

Posted by Vaughn Pourchot on 10/29/18 10:00 AM

 

As society entered the Information Age, everyone seemingly became an 'Armchair Politician' and began discussing politics at work. "You have enemies? Good. That means you've stood up for something, sometime in your life." The great Winston Churchill once said this to a journalist, as the story goes. I've always admired this quote and thought it introduced a great principal to live by - stand up for what you believe in. Little did I realize what this motto could snowball into.  

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Topics: AICPA, APA, ASAE, Business Talk, HRCI, SHRM, politics

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