Employees are Brand Ambassadors Too

Posted by Vaughn Pourchot on 5/7/19 9:00 AM

You may be surprised by this, but the best marketing and advertising resources every company has bountiful access to are right under their nose: the employees. Let’s remember that one of the primary objectives of successful marketing is to get people talking about your brand. Who better to have out there talking about your brand than the people that are turning what was once a dream into a reality? Turning your employees into brand ambassadors is

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Topics: Business Talk, advertising

Advertising: Start Small

Posted by Vaughn Pourchot on 4/9/19 9:00 AM

I recently watched the Netflix Original Documentary Fyre: The Greatest Party That Never Happened which chronicled the demise of Billy McFarland. The film focused on the failed venture heard around the world, Fyre Festival, and it's an attempt to be a music festival that would rival Coachella. In the end, it

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Topics: advertising

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